The Conundrum of $4.99 Rotisserie Chicken

Costco’s impressively low price Rotisserie Chicken pulls in customers to its stores and provides a genuine treat for a low low price. Last week the company opened its new, extensive production facilities in Nebraska to further its ability to keep delivering the product at that low price point. As numerous articles point out, there is cost and risk associated with this.

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Steven Willmott

Steven Willmott

Recovering ex-CEO. Thoughts are my own and don't represent my employer.